AlloSource ProChondrix Product Launch

AlloSource is the world’s leader in fresh cartilage, bone and skin Allografts, used in sports medicine and trauma treatment. AlloSource was introducing a new allograft product to the market and needed a company website overhaul and a new mirco site, along with marketing materials for their new product, ProChondrix, a cellular 3D fresh osteochondral allograft that helps deliver the necessary components for cartilage restoration.

After the AlloSource brand was refined, my team and I rolled out an award winning national product launch for ProChondrix, including a microsite, trade show collateral, messaging and roll out strategy.

2016 Colorado Healthcare Communicators – Bronze Award Winner
Communication Program – ProChondrix Product Launch

First, I redesigned the main allosource.org site to a more patient friendly design and user experience, giving the brand a more professional look and better SEO optimization before the new ProChondrix product launch.

The product section was an important part of the new site. I worked with a developer to custom build a product sorting tool to sort the Allografts by “brand, category, and speciality”.

I organized the ProChondrix product assets into a tabbed page design so that the appropriate product information could be found quickly and the page design remained clean and concise.

For the product launch, I designed a series of spec sheets, flyers, trade show ads, post cards and a product brochure to aid the sales team.