Medtronic BIS Product Repositioning

The BIS™ brain function monitoring system is used by anesthesiologists to more precisely monitor the depth of sedation during surgery.

Based on new research, this campaign was designed to help Medtronic reposition the BIS™ system,  highlighting its role in reducing instances of postoperative delirium– “brain fog”–after surgery. A “Common, Costly and Deadly” problem for hospitals and patients.

I designed and art directed this campaign including marketing collateral, a microsite/landing page, data sheets with infographic-style messaging and clinical journal advertisements.

2016 Colorado Healthcare Communicators – Bronze Award Winner
Communication Program: Budget over $25,000 – Medtronic BIS Campaign

Infographic poster and flyer highlighting the “common, costly and deadly” side effects of postoperative delirium.

Postcard mailer for trade show event to drive foot traffic to the partner booths to learn more about BIS’ integrated technology.

The BIS product brochure is an important tool for the sales team when talking to physicians, anesthesiologists and hospital administrators.

Full page ads that ran in medical journals and magazines.