Opsens OptoWire One Product Launch

Opsens developed a new and innovative interventional cardiology guidewire called OptoWire. Its unique optical sensing technology and durability makes it more accurate, reliable and useful. My team developed the product positioning statement, creative theme and sales collateral for the OptoWire product launch at Euro PCR in Paris, France.

Because the device is so small it was very important to get an accurate illustration made of the OptoWire to use in their sales pieces. I directed a macro photoshoot of the product. Those photos were then used to help me direct a contract medical illustrator to achieve an accurate rendering of the the device for use on multiple campaign pieces. The final illustration was an accurate depiction that highlighted key functionality of the OptoWire device. I designed a brochure, handouts and a trade show booth to be used to at the product launch.