Southern Indiana Radiological Associates
3D Mammography Campaign

 

SIRA invested in new Hologic tomosynthesis technology, and wanted to promote its 3D mammography capabilities in Bloomington, IN. I wanted to create a look that spoke to the dimensional benefit of 3D mammography. I created the dimensional pink and purple woman to represent SIRA’s 3D mammography launch.

Billboards ran in surrounding areas along with local television and radio broadcasts. Online advertising (geofencing) directed potential patients to a landing page that educated patients on the need for women with dense breasts to get a 3D mammogram. The banner displayed in the SIRA lobby to market to their own patients in the waiting room. While a letter, with a rack card went out to all the potential referral doctors offices in the area.

The campaign was a success and generated dozens of patient referrals and educated women in the area about the benefits of 3D Mammography.

SIRA Billboard

Billboard ads along a major highway in the area boosted 3D mammography appointments by 20%.

SIRA office banner

In office banners to promote the service to current patients in for a routine service.

breast density

Patient education literature on breast density and the need for 3D Mammography. Distributed by SIRA and referring physicians. 

Referring physician mailer to educate physicians in the area about breast density and the need to refer patients to SIRA who had the first 3D Mammography capabilities of the area.